Winter Tailoring 2025

Suits and blazers are the heart of CALIBRE since it’s founding in 1989, always with the goal of having a rock-star-level of edgy confidence. Our Winter Tailoring campaign had a focused goal: we wanted to bring the drama back into the narrative of our tailoring offering.

The concept asked our protagonist talent to embody the persona of a cinema villain. The villain in the suit: brooding, ominous, and interesting. They’re always more interesting than the heroes, dark and dramatic origin stories that shape them into who they are. We embraced this theatre, using exaggerated posing and camera angles for a sense of grandeur and power. Rough and abrasive textures of stone and concrete and attacked and corroded by the constant striking waves, allowing our clean fabrics and refined silhouettes